our story
Hi Friends,
I have been asked a few times about what got me into starting Snap Gen Digital, my social media marketing agency. And well, it all started from a school trip.
It all started in 2023, when my school organized a learning journey to Zouk Singapore, Singapore's most established nightclub. I was very impressed by the club when taking the tour and I knew that if I had a chance to work there, I would. That chance came when a QR code was being passed around to apply for a job there. Without hesitation, I applied for a job in social media marketing as I had 3 years of experience creating content on TikTok and Instagram back then. Little did I know that this learning journey would turn into a full-ride 6 month internship at Zouk.
A month after the school trip, I was hired. My job at first was to create content for the @zouksingapore TikTok account. Few days in, I was also tasked to manage the Zouk Telegram channel and eventually, create content for Five Guys, ZoukOut and film Instagram stories for Zouk's Capital, Phuture and last but not least, ZoukOut 2023. During my 6 months at Zouk, I created TikTok videos which have grown the TikTok account by more than 1.1 Million views, 5.5k followers and 47k likes in just 6 months. I also managed to grow the Telegram channel from 0 to 1,132 subscribers during the same time frame. All of this done organically. That was when I saw the power of content marketing.
I saw that social media has such a big opportunity and it is such a waste if businesses do not take advantage of this. Hence, I started Snap Gen Digital in 2024 to help small and large businesses make full use of different social media platforms to grow their brands and gain more loyal customers using the power of organic content marketing.
We have since built a team of creative professionals and helped brands like Liminal gain over 35,000 views in 2 months organically with content marketing. We believe there is lots of potential in content marketing and we would like to help as many brands harness this potential.
With that, let's write your brand's story together!
By Chew Jie Feng,
Founder and CEO.